https://www.podomatic.com/podcasts/turningpoint en-us Podomatic RSS Generator Fri, 10 Jan 2025 17:29:50 +0000 branding, ,marketing, ,rebranding, ,turnaround, ,strategy, ,business, Copyright 2025 Ed King and Steven Winokur Business and marketing strategy tips to help you build clear, compelling, sustainable and differentiated messages that resonate with customers, prospects and employees. episodic false no https://assets.podomatic.net/ts/db/8a/bc/turningpoint/1400x1400_401848.jpg https://www.podomatic.com/podcasts/turningpoint Ed King and Steven Winokur The business landscape is becoming more confusing and cluttered every day. Standing apart from competitors is more important than ever. Included are short segments designed to help find your real value in the marketplace. By truly differentiating your company's product and service offerings, you are able to gain more prospects, convert more prospects to customers, sell more services to those customers, and sell them for more money. We will help you triple the effectiveness of your marketing and sales activities. https://turningpoint.podomatic.com/entry/2006-10-24T18_40_56-07_00 https://www.podomatic.com/podcasts/turningpoint/episodes/2006-10-24T18_40_56-07_00 Wed, 25 Oct 2006 01:40:56 +0000 2013-12-04 2013-12-04 https://www.podomatic.com/podcasts/turningpoint/episodes/2006-10-24T18_40_56-07_00 Ed King and Steven Winokur branding,business,growth,marketing,positioning,re-branding,rebranding,revenue,strategy,turnaround 58 false Focus builds a perception of expertise in the minds of the prospect. Those who are perceived as experts command a premium price. Focus builds a perception of expertise in the minds of the prospect. Those who are perceived as ... https://turningpoint.podomatic.com/entry/2006-10-17T18_48_15-07_00 https://www.podomatic.com/podcasts/turningpoint/episodes/2006-10-17T18_48_15-07_00 Wed, 18 Oct 2006 01:48:15 +0000 2013-12-04 2013-12-04 https://www.podomatic.com/podcasts/turningpoint/episodes/2006-10-17T18_48_15-07_00 Ed King and Steven Winokur branding,business,growth,marketing,positioning,re-branding,rebranding,revenue,strategy,turnaround 49 false Learn why you can't rely on customers to come up with your company's best innovations. Learn why you can't rely on customers to come up with your company's best innovations. https://turningpoint.podomatic.com/entry/2006-10-10T08_10_43-07_00 https://www.podomatic.com/podcasts/turningpoint/episodes/2006-10-10T08_10_43-07_00 Tue, 10 Oct 2006 15:10:43 +0000 2013-12-04 2013-12-04 https://www.podomatic.com/podcasts/turningpoint/episodes/2006-10-10T08_10_43-07_00 Ed King and Steven Winokur branding,business,growth,marketing,positioning,re-branding,rebranding,revenue,strategy,turnaround 64 false Jim Sinegal, CEO of the nation's 4th largest retailer, defies conventional wisdom by putting his people first - before Wall Street. "Wall Street is in the business of making money between now and next Tuesday," he said. "We're in the business of building an organization, an institution that we hope will be here 50 years from now. And paying good wages and keeping your people working with you is very good business." Jim Sinegal, CEO of the nation's 4th largest retailer, defies conventional wisdom by putting his ... https://turningpoint.podomatic.com/entry/2006-10-04T07_51_01-07_00 https://www.podomatic.com/podcasts/turningpoint/episodes/2006-10-04T07_51_01-07_00 Wed, 04 Oct 2006 14:51:01 +0000 2013-12-04 2013-12-04 https://www.podomatic.com/podcasts/turningpoint/episodes/2006-10-04T07_51_01-07_00 Ed King and Steven Winokur branding,business,growth,marketing,positioning,re-branding,rebranding,revenue,strategy,turnaround 62 false Inspire the believers and motivate the non-believers. There is no room for "well wishers to the cause" in your organization. Active participation in keeping the promise to your customers is essential for brand integrity. Inspire the believers and motivate the non-believers. There is no room for "well wishers to the c... https://turningpoint.podomatic.com/entry/2006-09-27T08_11_22-07_00 https://www.podomatic.com/podcasts/turningpoint/episodes/2006-09-27T08_11_22-07_00 Wed, 27 Sep 2006 15:11:22 +0000 2013-12-04 2013-12-04 https://www.podomatic.com/podcasts/turningpoint/episodes/2006-09-27T08_11_22-07_00 Ed King and Steven Winokur branding,business,growth,marketing,positioning,re-branding,rebranding,revenue,strategy,turnaround 90 false Price, quality and service are not differentiators. Thanks to rising customer expectations, they're merely a prerequisite to play in the game today. Price, quality and service are not differentiators. Thanks to rising customer expectations, they'... https://turningpoint.podomatic.com/entry/2006-09-19T07_49_25-07_00 https://www.podomatic.com/podcasts/turningpoint/episodes/2006-09-19T07_49_25-07_00 Tue, 19 Sep 2006 14:49:25 +0000 2013-12-04 2013-12-04 https://www.podomatic.com/podcasts/turningpoint/episodes/2006-09-19T07_49_25-07_00 Ed King and Steven Winokur branding,business,growth,marketing,positioning,re-branding,rebranding,revenue,strategy,turnaround 75 false Discover how to get maximum buy-in with minimum resistance when undergoing a business transformation. Discover how to get maximum buy-in with minimum resistance when undergoing a business transformat... https://turningpoint.podomatic.com/entry/2006-05-12T12_31_15-07_00 https://www.podomatic.com/podcasts/turningpoint/episodes/2006-05-12T12_31_15-07_00 Fri, 12 May 2006 19:31:15 +0000 2013-12-04 2013-12-04 https://www.podomatic.com/podcasts/turningpoint/episodes/2006-05-12T12_31_15-07_00 Ed King and Steven Winokur branding,business,marketing,positioning,re-branding,rebranding,strategy,turnaround 430 false Learn the three things your company can do to become an extraordinary organization. Learn the three things your company can do to become an extraordinary organization. https://turningpoint.podomatic.com/entry/2006-04-21T12_57_01-07_00 https://www.podomatic.com/podcasts/turningpoint/episodes/2006-04-21T12_57_01-07_00 Fri, 21 Apr 2006 19:57:01 +0000 2013-12-04 2013-12-04 https://www.podomatic.com/podcasts/turningpoint/episodes/2006-04-21T12_57_01-07_00 Ed King and Steven Winokur branding,business,marketing,positioning,re-branding,rebranding,strategy,turnaround 517 false Learn about some examples of fixing a broken brand in this interview on the Dunn Deal Radio Show. Learn about some examples of fixing a broken brand in this interview on the Dunn Deal Radio Show. https://turningpoint.podomatic.com/entry/2006-04-17T10_16_41-07_00 https://www.podomatic.com/podcasts/turningpoint/episodes/2006-04-17T10_16_41-07_00 Mon, 17 Apr 2006 17:16:41 +0000 2013-12-04 2013-12-04 https://www.podomatic.com/podcasts/turningpoint/episodes/2006-04-17T10_16_41-07_00 Ed King and Steven Winokur branding,business,marketing,positioning,re-branding,rebranding,strategy,turnaround 266 false In this interview on SkyRadio interview that was heard by millions of travellers on American Airlines and United flights, you'll learn about the Universal Law of Focus and the benefits of focusing your company's strategy. In this interview on SkyRadio interview that was heard by millions of travellers on American Airl... https://turningpoint.podomatic.com/entry/2006-04-07T11_00_49-07_00 https://www.podomatic.com/podcasts/turningpoint/episodes/2006-04-07T11_00_49-07_00 Fri, 07 Apr 2006 18:00:49 +0000 2013-12-04 2013-12-04 https://www.podomatic.com/podcasts/turningpoint/episodes/2006-04-07T11_00_49-07_00 Ed King and Steven Winokur branding,business,marketing,positioning,re-branding,rebranding,strategy,turnaround 61 false Learn why and how to develop an ideal customer profile. Learn why and how to develop an ideal customer profile. https://turningpoint.podomatic.com/entry/2006-03-31T07_34_54-08_00 https://www.podomatic.com/podcasts/turningpoint/episodes/2006-03-31T07_34_54-08_00 Fri, 31 Mar 2006 15:34:54 +0000 2013-12-04 2013-12-04 https://www.podomatic.com/podcasts/turningpoint/episodes/2006-03-31T07_34_54-08_00 Ed King and Steven Winokur branding,business,marketing,positioning,re-branding,rebranding,strategy,turnaround 73 false Was your product or service created to solve an existing problem which had no other solution, or did you create your product because you could? Was your product or service created to solve an existing problem which had no other solution, or ... https://turningpoint.podomatic.com/entry/2006-03-24T10_13_29-08_00 https://www.podomatic.com/podcasts/turningpoint/episodes/2006-03-24T10_13_29-08_00 Fri, 24 Mar 2006 18:13:29 +0000 2013-12-04 2013-12-04 https://www.podomatic.com/podcasts/turningpoint/episodes/2006-03-24T10_13_29-08_00 Ed King and Steven Winokur branding,business,marketing,positioning,re-branding,rebranding,strategy,turnaround 77 false Learn why training is a vital, yet often-overlooked facet of a brand rejuvenation process. Learn why training is a vital, yet often-overlooked facet of a brand rejuvenation process. https://turningpoint.podomatic.com/entry/2006-03-17T12_47_16-08_00 https://www.podomatic.com/podcasts/turningpoint/episodes/2006-03-17T12_47_16-08_00 Fri, 17 Mar 2006 20:47:16 +0000 2013-12-04 2013-12-04 https://www.podomatic.com/podcasts/turningpoint/episodes/2006-03-17T12_47_16-08_00 Ed King and Steven Winokur branding,marketing,re-branding,rebranding,turnaround,strategy,business,positioning 78 false Once your brand is relaunched, review the metrics and reward brand ambassadors within your company. Once your brand is relaunched, review the metrics and reward brand ambassadors within your company. https://turningpoint.podomatic.com/entry/2006-03-10T07_49_37-08_00 https://www.podomatic.com/podcasts/turningpoint/episodes/2006-03-10T07_49_37-08_00 Fri, 10 Mar 2006 15:49:37 +0000 2013-12-04 2013-12-04 https://www.podomatic.com/podcasts/turningpoint/episodes/2006-03-10T07_49_37-08_00 Ed King and Steven Winokur branding,marketing,re-branding,rebranding,turnaround,strategy,business,positioning 67 false Discover the necessary components of relaunching your business to prospects, customers and the media. Discover the necessary components of relaunching your business to prospects, customers and the me... https://turningpoint.podomatic.com/entry/2006-03-03T06_49_41-08_00 https://www.podomatic.com/podcasts/turningpoint/episodes/2006-03-03T06_49_41-08_00 Fri, 03 Mar 2006 14:49:41 +0000 2013-12-04 2013-12-04 https://www.podomatic.com/podcasts/turningpoint/episodes/2006-03-03T06_49_41-08_00 Ed King and Steven Winokur branding,marketing,re-branding,rebranding,turnaround,strategy,business,positioning 123 false How to get all levels of employees excited about a corporate brand re-launch. How to get all levels of employees excited about a corporate brand re-launch. https://turningpoint.podomatic.com/entry/2006-02-24T11_53_20-08_00 https://www.podomatic.com/podcasts/turningpoint/episodes/2006-02-24T11_53_20-08_00 Fri, 24 Feb 2006 19:53:20 +0000 2013-12-04 2013-12-04 https://www.podomatic.com/podcasts/turningpoint/episodes/2006-02-24T11_53_20-08_00 Ed King and Steven Winokur branding,marketing,re-branding,rebranding,turnaround,strategy,business,positioning 1695 false Learn how to "live the brand" inside your organization by updating processes and procedures. Learn how to "live the brand" inside your organization by updating processes and procedures. https://turningpoint.podomatic.com/entry/2006-02-17T10_16_32-08_00 https://www.podomatic.com/podcasts/turningpoint/episodes/2006-02-17T10_16_32-08_00 Fri, 17 Feb 2006 18:16:32 +0000 2013-12-04 2013-12-04 https://www.podomatic.com/podcasts/turningpoint/episodes/2006-02-17T10_16_32-08_00 Ed King and Steven Winokur branding,marketing,re-branding,rebranding,turnaround,strategy,business,positioning 60 false Find out why quality is not a sustainable differentiator in today's business world. Find out why quality is not a sustainable differentiator in today's business world. https://turningpoint.podomatic.com/entry/2006-02-10T07_09_25-08_00 https://www.podomatic.com/podcasts/turningpoint/episodes/2006-02-10T07_09_25-08_00 Fri, 10 Feb 2006 15:09:25 +0000 2013-12-04 2013-12-04 https://www.podomatic.com/podcasts/turningpoint/episodes/2006-02-10T07_09_25-08_00 Ed King and Steven Winokur branding,marketing,re-branding,rebranding,turnaround,strategy,business,positioning 86 false Find out why it's important to clue everyone in regarding the core reason the business was started. Find out why it's important to clue everyone in regarding the core reason the business was started. https://turningpoint.podomatic.com/entry/2006-02-06T06_30_58-08_00 https://www.podomatic.com/podcasts/turningpoint/episodes/2006-02-06T06_30_58-08_00 Mon, 06 Feb 2006 14:30:58 +0000 2013-12-04 2013-12-04 https://www.podomatic.com/podcasts/turningpoint/episodes/2006-02-06T06_30_58-08_00 Ed King and Steven Winokur branding,marketing,re-branding,rebranding,turnaround,strategy,business,positioning 86 false See how successful organizations use the Main Thing every day from the CEO to the janitor. See how successful organizations use the Main Thing every day from the CEO to the janitor. https://turningpoint.podomatic.com/entry/2006-01-27T09_23_19-08_00 https://www.podomatic.com/podcasts/turningpoint/episodes/2006-01-27T09_23_19-08_00 Fri, 27 Jan 2006 17:23:19 +0000 2013-12-04 2013-12-04 https://www.podomatic.com/podcasts/turningpoint/episodes/2006-01-27T09_23_19-08_00 Ed King and Steven Winokur branding,marketing,re-branding,rebranding,turnaround,strategy,business,positioning 74 false This segment explains how a clear and focused message can have an immediate impact on quickening your sales cycle. This segment explains how a clear and focused message can have an immediate impact on quickening ... https://turningpoint.podomatic.com/entry/2006-01-20T10_19_03-08_00 https://www.podomatic.com/podcasts/turningpoint/episodes/2006-01-20T10_19_03-08_00 Fri, 20 Jan 2006 18:19:03 +0000 2013-12-04 2013-12-04 https://www.podomatic.com/podcasts/turningpoint/episodes/2006-01-20T10_19_03-08_00 Ed King and Steven Winokur branding,marketing,re-branding,rebranding,turnaround,strategy,business,positioning 159 false https://turningpoint.podomatic.com/entry/2006-01-20T10_00_39-08_00 https://www.podomatic.com/podcasts/turningpoint/episodes/2006-01-20T10_00_39-08_00 Fri, 20 Jan 2006 18:00:39 +0000 2013-12-04 2013-12-04 https://www.podomatic.com/podcasts/turningpoint/episodes/2006-01-20T10_00_39-08_00 Ed King and Steven Winokur 75 false